Changes

October 1st marks the 1 Year Anniversary of the date we began to reformat the information side of our web site. With the help of our web design consultants, and your input, targetcoatings.com has become well known and is heavily used by buyers of water-based finishes and related materials. We will continue to update targetcoatings.com by adding new products, expanding technical information, and adding Guest Technician postings. We also invite you to submit technical papers and photographs, illustrating the use of Target products.

Information is king, but without the constant review and update of our coatings, we could not expand on our original theme. Therefore, we are proud to introduce a new breed of waterborne coatings that continue to push the envelope in development and technology. Our new EmTech® Series Coatings illustrate our commitment to finding and implementing advanced water-based chemistries to meet and exceed the demands of solvent-based finish users. This new line of universal sealers, conversion varnishes, urethanes and stains represents our next great leap forward in the development of our Emulsion Technology Chemistries®. One example is our new EmTech® 8000 PreCat. Conversion Varnish. Dubbed "the next benchmark in waterborne coatings performance…," our EmTech 8000 provides the clarity and durability of high-end conversion varnishes without the flammability, toxicity and recoat problems associated with solvent-based technologies. Keeping the theme of improvement as our mission, we have also undertaken the task of updating and reformulating our venerable WB2000® Series Finishes. Now marketed as the WB2000 Architectural Series, these new formulations use our state-of-the-art self cross-linking technologies to provide extremely tough, super clear finishes for demanding commercial and residential architectural applications.

The products manufactured by Target Coatings continue to break the mold of what was once considered normal for water-based technologies. Our formulations press the boundaries of what is truly possible, by offering old world industries fresh, new ideas and applications. As our product line grows, you will see more of our systems available on the open market, both under the Target Brand name and under private label packaging for national distributors. Our goal is to expand the availability of our finishes beyond the FinishingZone® and into the stream of commercial distribution.

Growth and change will keep us young.

Thank you for your continued support.

Sincerely,

Jeff Weiss
Director