Wood finishers and wood coating makers often throw around the word “urethane” like it’s a single, uniform thing. It’s not. The word urethane is really just an umbrella term. What lives under that umbrella is the type of “poly” chain built into the chemistry and it determines how your finish will perform over time. There […]

As wood finishers, we sit at the intersection of craft, design, and material performance. So, as we start 2026, let’s look at some interior design and architectural trends that may likely influence choices in stains, clear coats, textures, and of course, color. For this outlook, we drew upon several sources, including color forecasts, interior design

Updated: December 2025 Each year as we transition from fall to winter we usually receive a fresh batch of calls and emails about concerns related to cold-weather applications. So, now is a great time to remind everyone that water-based coatings are typically more sensitive to cold weather than oil- or solvent-based coatings and extra attention

Updated December 2025 A Personal Note from Jeff Weiss Back in October 2024, you may have read about Target Coatings launching a new brand called EMCAT+®. At the time, maybe your reaction was, “Hey, this stuff sounds cool, but what the heck are they talking about?” Well, not wanting to be accused of overselling my

UPDATED: November 2025 You have probably noticed the trending popularity of the “natural wood look” or “raw wood finish,” where the final result is a beautiful piece of furniture that looks as if it is raw wood without a single coat of finish. The challenge is, even an ultra-clear coating or lacquer on light woods

Whether you are a seasoned professional or a dedicated DIY finisher, achieving a flawless kitchen cabinet finish requires more than just the right spray equipment. Kitchen cabinetry—and other interior woodwork—faces daily exposure to heat, moisture, grease, and frequent cleaning. Choosing the right finishing system is critical to ensuring both beauty and durability. In the following

UPDATED: June 2025 As we start to transition into late spring and summer, now is a good time to talk about the potential challenges of wood finishing in warm weather. As we have discussed in a previous article about wood finishing in cold temperatures, wood coatings can be sensitive to environmental conditions and therefore different

Updated May 2025 High quality wood finishes are an essential aspect of woodworking, providing protection, enhancing beauty, and ensuring the longevity of wood surfaces. With various options available, it can be overwhelming to choose the right types of wood finishes for your project. In this blog post, we’ll explore different types of wood finishes, with