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Prime, Paint, or Topcoat? Let Our Labels Guide You

Have you ever wondered why, for example, when you order EM2000… The product that arrives is also labeled EM2382? Or why Emtech® products have different label colors? Or what the 6- to 7-digit lot number means? Even long-time Target Coatings customers are sometimes confused by our labeling system, which I’ll explain below. First, it is …

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A Water Based Lacquer? Making Sense of the Confusion

Updated: May 2024 My earlier post about water based varnish generated some questions about water based lacquer, so I’ll address those today. Just so you know, anywhere from three to four times a day my phone rings and a customer asks, “Does [this product] create a lacquer type finish?” When the word “lacquer” enters the …

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How to Create a Candy Coat Wood Finish

A candy coat wood finish can be achieved on many types of projects, and this article will focus specifically on how to achieve it even when you are working with darker colors. Why am I highlighting “darker colors?” When using darker, pigmented colors in a 1K paint coating system (a single-component coating that does not …

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EM9300 WB Polycarbonate Urethane

Water Based Polyurethane: The Best Choice for Your Project

Updated: April 2024 Before you can decide whether water based polyurethane or oil based polyurethane is best for your project, you need to define what you want the end result to look like and how you want it to perform. Let’s start with why you would use polyurethane in the first place vs. other types …

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Wood Finishing Safety: A practical guide

Navigating Health and Safety When Wood Finishing: A Practical Guide

As a finisher with regular contact with potentially hazardous chemicals, I hope you question the wood finishing safety differences between water based coatings and their traditional solvent based counterparts, particularly concerning their performance and their impact on your health and the environment.  In my earlier years, I underestimated the significance of these questions. But as …

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Working with Water Based Wood Finishes in Cold Weather Months

Any time there’s a stretch of cold weather we usually receive a fresh batch of calls and emails about concerns related to cold-weather applications. So, now is a great time to remind everyone that water based coatings are typically more sensitive to cold weather than those based on oil or other solvents and extra attention …

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Exciting, 2024 Upgrades Available Now (with More on the Way)

We’re taking our own advice and starting the year strong! As you may have noticed, we incorporated a bunch of new ideas and improvements to Target Coatings…and we’re not done yet. Below are Parts 1 and 2 of our quick rundown of what’s already “live,” and what’s on the horizon… 2024 UPGRADES, PART 1 Website …

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The Best Makeshift Wood Finishing Tools and “Hacks”

Not sure if you saw my recent article on achieving the Natural Wood Look, but in it… I mentioned how I sometimes use a plastic door sweep to apply grain filler. Here’s how that came about, and then I’d love to hear what makeshift tools or “hacks” you’ve discovered. So, as I was prepping for …

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