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When, and When Not to Use EMTECH CL100 Crosslinker Additive

EMTECH CL100 CrossLinker is a water-soluble chemical additive used to elevate the durability and appearance of waterborne coatings by coupling the resin molecules of the film-forming finish into tighter, harder bonds when fully cured. The purpose of our CL100 Crosslinker additive is to give a performance boost to the physical characteristics of the finish it […]

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On the Road, Connecting with Long-time Target Coatings Customers in Asheville

Asheville, NC… I have heard stories of the lush, green hills that make western North Carolina so special, but alas, the wind was cutting with bitter force, and after driving from New Jersey to Nashville, TN to work with the good folks at Hoover Paint, I had decided to back-track through Asheville to rendezvous with

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Customer Spotlight: Sundeleaf Painting – Pride of the Pacific Northwest!

There is an old saying in the paint and coatings industry that goes, “House Painters are not Fine Finishers, and Fine Finishers are not House Painters.” For years I tended to believe this basic, somewhat two-edged sword of an observation. Painting and wood finishing are two different skill sets, and require long apprenticeships to gain

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Gearing up for Greenbuild – the World’s Largest Green Building Expo!

We’re excited to be heading up to Boston on November 8th and 9th for the Greenbuild  International Conference and Expo, being held at the Boston Convention & Exhibition Center, and sponsored in part by the US Green Building Council (USGBC). It’s a big show–the largest one in the world that’s completely dedicated to the green

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Lee Valley Tools in Canada Now Carrying EMTECH Finish!

We’re excited to share that Lee Valley Tools in Canada will now carry part of the EMTECH line of  water-based finishes–so you can save on EMTECH shipping! Visit your nearest Lee Valley Tools store and make your purchase, today! Our EMTECH EM1000 Universal Sanding Sealer, along with our USH3000 Ultra-Seal Water-Based Shellac Sealer and our

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An Easy to Brush Clear Coat? See this Review of EM9300 Urethane!

Of all the key questions I receive each day when I speak with my customers, the one that pops up most often is, “Can this product be brush-applied?” Depending on the exact product being considered, my response will vary – however, of all the products in the EMTECH line, the EM9300 Water-Based Exterior Urethane comes

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EMTECH Water-Based Finish Q&A: February 2017

We get a lot of questions from our Target Coatings Facebook followers via Facebook Messenger—about everything from creating a semi-transparent tint, to water-based paint durability, to whether we ship to Canada. And we realize that some of those questions might be of interest to other customers out there. So we’re going to start publishing some of these here, on

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