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2019 Kitchen Cabinet Color Trend Report

It’s a new year and that means new kitchen design trends! As homeowners continue to want open-space layouts that integrate the kitchen with living areas, kitchen cabinet design and color schemes continue to evolve in order to create harmony and a natural flow between these spaces—without sacrificing the functional demands a kitchen needs to deliver. …

2019 Kitchen Cabinet Color Trend Report Read More »

Video: How to Get a Vibrant Finish with WR4000 Waterborne Wood Stain

Wood Staining— The application of a transparent color onto a wood substrate to enhance and accentuate the grain pattern of the wood fiber is the most common step in the art and science of wood finishing. The selection and application of the wood stain will make or break your finishing schedule. It has to be …

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To Seal or Not to Seal: When to Use Fine Wood Sealer & Primer

To seal or not to seal? To prime or not to prime? These are the questions that can definitely try painters’ souls (not to invoke Shakespeare and Thomas Paine too much—but their quotes are actually appropriate!). And I’m asked these very questions on a daily basis, from both Pros and DIY finishers alike—and, as such, …

To Seal or Not to Seal: When to Use Fine Wood Sealer & Primer Read More »

When, and When Not to Use EMTECH CL100 Crosslinker Additive

EMTECH CL100 CrossLinker is a water-soluble chemical additive used to elevate the durability and appearance of waterborne coatings by coupling the resin molecules of the film-forming finish into tighter, harder bonds when fully cured. The purpose of our CL100 Crosslinker additive is to give a performance boost to the physical characteristics of the finish it …

When, and When Not to Use EMTECH CL100 Crosslinker Additive Read More »

On the Road, Connecting with Long-time Target Coatings Customers in Asheville

Asheville, NC… I have heard stories of the lush, green hills that make western North Carolina so special, but alas, the wind was cutting with bitter force, and after driving from New Jersey to Nashville, TN to work with the good folks at Hoover Paint, I had decided to back-track through Asheville to rendezvous with …

On the Road, Connecting with Long-time Target Coatings Customers in Asheville Read More »

Customer Spotlight: Sundeleaf Painting – Pride of the Pacific Northwest!

There is an old saying in the paint and coatings industry that goes, “House Painters are not Fine Finishers, and Fine Finishers are not House Painters.” For years I tended to believe this basic, somewhat two-edged sword of an observation. Painting and wood finishing are two different skill sets, and require long apprenticeships to gain …

Customer Spotlight: Sundeleaf Painting – Pride of the Pacific Northwest! Read More »

Customer Spotlight: Dean Cabinetry of Bolton, CT

I first met the owners of Dean Cabinetry in 2011, when John reached out to me to learn more about what options he had in making the change from traditional solvent-based finishes to ultra-low VOC, waterborne coatings for his growing business. Like many custom fabricators, John was weighing his finishing options with several issues to …

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Target Coatings Finish Shipping via FedEx

Target Coatings Now Shipping via FedEx

Welcome to 2018—it’s a new year, and we’re making some changes at Target Coatings in order to serve you better! We’ve been listening to your comments about shipping, and we know we’ve been experiencing a high rate of in-shipment damages. As the owner and chief chemist at Target Coatings, that’s something I have not been …

Target Coatings Now Shipping via FedEx Read More »

EMTECH Water-based Wood Finish Now Available at Hoover Paint in Tennessee!

Many customers ask us about buying EMTECH™ finishes in paint stores closer to where they live. We’ve been listening! We just added some new locations! Shop Target Coatings In-Store at Hoover Paint Stores We’re excited to announce that our Tennessee customers can now purchase EM6000 Production Lacquer, EM6500 Pigmented Lacquer and EM9300 Polycarbonate Urethane locally at Hoover …

EMTECH Water-based Wood Finish Now Available at Hoover Paint in Tennessee! Read More »

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