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VIDEO: Our QA Testing Is Why Pros Trust EMTECH For A Premium Finish

How do we formulate and test a EMTECH Waterborne Finish to ensure it performs to the premium standards we demand of it? We put each EMTECH coating through several phases of rigorous QA testing to determine how well they perform in specific types of in-house standardized tests. By doing this we can evaluate and adapt …

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PPG Paints in Las Vegas Now Stocking EMTECH Series!

Our western expansion continues as we welcome PPG Paints Las Vegas to our growing list of specialty dealers and distributors that are west of the Rocky Mountains! EMTECH Waterborne Finishes are now available in-store, and also through order placement at the PPG Paints Las Vegas location. The PPG Paints store #9733, located at 5475 Valley …

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Let’s Be Perfectly Clear About This…

Waterborne Wood Coatings Match Traditional Solvent-Based Coatings Waterborne wood coatings have now been on the market, in pigmented and clear formats, since 1980, give or take a year or two—that’s forty years already! The early formulations were far from perfect in terms of longevity, work-ability and in their actual final finish—they just didn’t perform well. …

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2019 Kitchen Cabinet Color Trend Report

It’s a new year and that means new kitchen design trends! As homeowners continue to want open-space layouts that integrate the kitchen with living areas, kitchen cabinet design and color schemes continue to evolve in order to create harmony and a natural flow between these spaces—without sacrificing the functional demands a kitchen needs to deliver. …

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Video: How to Get a Vibrant Finish with WR4000 Waterborne Wood Stain

Wood Staining— The application of a transparent color onto a wood substrate to enhance and accentuate the grain pattern of the wood fiber is the most common step in the art and science of wood finishing. The selection and application of the wood stain will make or break your finishing schedule. It has to be …

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To Seal or Not to Seal: When to Use Fine Wood Sealer & Primer

To seal or not to seal? To prime or not to prime? These are the questions that can definitely try painters’ souls (not to invoke Shakespeare and Thomas Paine too much—but their quotes are actually appropriate!). And I’m asked these very questions on a daily basis, from both Pros and DIY finishers alike—and, as such, …

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When, and When Not to Use EMTECH CL100 Crosslinker Additive

EMTECH CL100 CrossLinker is a water-soluble chemical additive used to elevate the durability and appearance of waterborne coatings by coupling the resin molecules of the film-forming finish into tighter, harder bonds when fully cured. The purpose of our CL100 Crosslinker additive is to give a performance boost to the physical characteristics of the finish it …

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On the Road, Connecting with Long-time Target Coatings Customers in Asheville

Asheville, NC… I have heard stories of the lush, green hills that make western North Carolina so special, but alas, the wind was cutting with bitter force, and after driving from New Jersey to Nashville, TN to work with the good folks at Hoover Paint, I had decided to back-track through Asheville to rendezvous with …

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Customer Spotlight: Sundeleaf Painting – Pride of the Pacific Northwest!

There is an old saying in the paint and coatings industry that goes, “House Painters are not Fine Finishers, and Fine Finishers are not House Painters.” For years I tended to believe this basic, somewhat two-edged sword of an observation. Painting and wood finishing are two different skill sets, and require long apprenticeships to gain …

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Customer Spotlight: Dean Cabinetry of Bolton, CT

I first met the owners of Dean Cabinetry in 2011, when John reached out to me to learn more about what options he had in making the change from traditional solvent-based finishes to ultra-low VOC, waterborne coatings for his growing business. Like many custom fabricators, John was weighing his finishing options with several issues to …

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