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Celebrating Our 34th Year: Part 3 of the Target Coatings Timeline

This is the third and final installment covering the Target Coatings timeline up to 2022. We’re celebrating our 34th year exclusively making water based wood finishes, and I finally shot the much-requested videos on how we got started in this challenging but rewarding niche, and how we’ve been able to grow and maintain our loyal …

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Celebrating Our 34th Year: Part 2 of the Target Coatings Timeline

In case the announcement slipped past you a few days ago, this year we are celebrating our 34th year! 🎂 In response to (repeated) customer requests, I finally shot some quick videos explaining how we got started and how we’ve been able to grow and maintain our loyal customers lo these many years! If you …

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Celebrating Our 34th Year: Part 1 of the Target Coatings Timeline

Happy 34th Birthday to us! Back when we reached our 30-year mark, I started getting asked a LOT about how Target Coatings started and how we’ve been able to grow and maintain our loyal customers all these years in such a highly competitive and ever-changing market. Well, it only took me four years to put …

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Ultimate Furniture Finish

How to Get the Ultimate Furniture Finish with Water Based Finishes – Part 2

How to Get the Ultimate Furniture Finish – Part 2. By Marty Schlosser In Part 1 of this article, I shared my first three “pro tips” for getting the ultimate furniture finish… 1. Understanding Objectives 2. Selecting Finishing Materials & Equipment 3. Preparation Today, I’m going to share tips #4 through #7. So, let’s pick …

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How to Get the Ultimate Furniture Finish with Water Based Finishes – Part 1

How to Get the Ultimate Furniture Finish – Part 1. By Marty Schlosser There’s no denying the key role finishing plays in any successful piece of furniture or set of cabinets. Even an exciting design, meticulously crafted with the most appropriate materials will fall flat if the furniture finish is poorly conceived and executed. The …

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EM8000 Shines in Bent’s Woodworking Head-to-Head Walnut Finishing Comparison

I’m obviously thrilled that our EM8000 Conversion Varnish is the one Jason liked the best, but even if it hadn’t come out on top in this walnut finishing review, I think Jason’s comprehensive testing approach is to be applauded. If you’d like to learn more about the “winning” products Jason talked about… Here’s a link …

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Introducing the NEW Emtech NR4000 Stain Series

I must admit, after months of development and testing… The launch of the NEW Emtech NR4000 Stain Series is exceeding all expectations. My sincerest “Thank You!” for all the kind words and orders coming in. I’ve been fielding common questions, too, so I shot the above video that covers… • Performance Benefits vs. Older Stains …

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Advice on Using Masks and Respirators with Water Based Wood Finishes

Given that people know that they should wear a mask when sanding, we still come across the wood finishing safety question of do I have to wear a mask when I spray a water based finish? Yes, you do. When manufacturers of water-based wood finishes began to come onto the scene with their products, the …

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Brushing a Water Based Finish

We covered good ground in our last topic: “The best spray equipment to use for water based finishes.” Your responses were excellent! Today, let’s answer the next obvious question:  Can a water based finish be brush applied? Yes, they can! It’s true: many water based formulas are engineered strictly for spray application. But others, like …

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Trends in Use and Style: Epoxy Resin and Waterborne Clear Coats

During the past two years I have seen a tidal wave of epoxy tabletop projects flood the pages of woodworking social media sites.  It is a creative and beautiful artisanal tend – using live edge or reclaimed wood slabs cut into a book-match length, with voids filled with colorful epoxy resin tinted with a rainbow …

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