Greetings! Jeff Weiss here, owner and formulating chemist at Target Coatings. Over the next few weeks, you will be receiving regular messages from me in the form of “Notes from the Emtech Lab™” emails. Consider them, “expert advice for projects done right.” If you haven’t heard much from me lately, it’s because I’ve been putting […]
Notes from the Emtech Lab Continues! Read More »
How do we formulate and test a EMTECH Waterborne Finish to ensure it performs to the premium standards we demand of it? We put each EMTECH coating through several phases of rigorous QA testing to determine how well they perform in specific types of in-house standardized tests. By doing this we can evaluate and adapt
VIDEO: Our QA Testing Is Why Pros Trust EMTECH For A Premium Finish Read More »
Waterborne Wood Coatings Match Traditional Solvent-Based Coatings Waterborne wood coatings have now been on the market, in pigmented and clear formats, since 1980, give or take a year or two—that’s forty years already! The early formulations were far from perfect in terms of longevity, work-ability and in their actual final finish—they just didn’t perform well.
Let’s Be Perfectly Clear About This… Read More »
It’s a new year and that means new kitchen design trends! As homeowners continue to want open-space layouts that integrate the kitchen with living areas, kitchen cabinet design and color schemes continue to evolve in order to create harmony and a natural flow between these spaces—without sacrificing the functional demands a kitchen needs to deliver.
2019 Kitchen Cabinet Color Trend Report Read More »
Wood Staining— The application of a transparent color onto a wood substrate to enhance and accentuate the grain pattern of the wood fiber is the most common step in the art and science of wood finishing. The selection and application of the wood stain will make or break your finishing schedule. It has to be
Video: How to Get a Vibrant Finish with WR4000 Waterborne Wood Stain Read More »
To seal or not to seal? To prime or not to prime? These are the questions that can definitely try painters’ souls (not to invoke Shakespeare and Thomas Paine too much—but their quotes are actually appropriate!). And I’m asked these very questions on a daily basis, from both Pros and DIY finishers alike—and, as such,
To Seal or Not to Seal: When to Use Fine Wood Sealer & Primer Read More »
EMTECH CL100 CrossLinker is a water-soluble chemical additive used to elevate the durability and appearance of waterborne coatings by coupling the resin molecules of the film-forming finish into tighter, harder bonds when fully cured. The purpose of our CL100 Crosslinker additive is to give a performance boost to the physical characteristics of the finish it
When, and When Not to Use EMTECH CL100 Crosslinker Additive Read More »
Asheville, NC… I have heard stories of the lush, green hills that make western North Carolina so special, but alas, the wind was cutting with bitter force, and after driving from New Jersey to Nashville, TN to work with the good folks at Hoover Paint, I had decided to back-track through Asheville to rendezvous with
On the Road, Connecting with Long-time Target Coatings Customers in Asheville Read More »
There is an old saying in the paint and coatings industry that goes, “House Painters are not Fine Finishers, and Fine Finishers are not House Painters.” For years I tended to believe this basic, somewhat two-edged sword of an observation. Painting and wood finishing are two different skill sets, and require long apprenticeships to gain
Customer Spotlight: Sundeleaf Painting – Pride of the Pacific Northwest! Read More »
Good news! If you’re in NJ, NY, CT or PA–Target Coatings is now offering local customer pick-up at our headquarters in Fair Lawn, NJ! We know many of you have asked for a way to order our EMTECH™ line of finishes and pick them up at our location rather than having them shipped–and now you can!
Pick-Up Your Order in New Jersey! Read More »
